This is intended as reminder for those of us who forget to use it, for whatever reason – I do include myself in this – and a primer for those who haven’t had the opportunity to learn it, for whatever reason.
Our social media culture of “like, copy, share” has turned many of us, again, myself included, into cogs of the Propaganda Dispersal System (PDS).
Much of what passes in front of our eyes, through our FB news feeds and notifications lists, (as well as other places we like to hang out on the internet), regarding governmental, justice, social, and environmental issues, is both product and fuel of the PDS.
The facts are often true…except for a detail or two. There are frequent omissions or additions. Language is used in a way to slant and hook our emotions. This is why the term “click bait” exists.
Fisherman = person/organization that wants our attention in the form of votes, money, and/or time.
Fish = us. Every single one of us is a target with thousands of goods, services, products, political parties, activist organizations, public and private institutions ALL wanting our votes, money, and/or time.
Hook & bait = carefully crafted words, images, and videos designed to bypass the rational and analytical parts of our brains and hook into our emotions.
This is where fishing analogy ends and the virus one begins:
Once our emotions are hooked, we then become carriers of the propaganda virus. Even the most educated and rational person can and does “catch the virus.” We all have some things we’re immune to. Things we can bypass without a thought or regret. However, all of us also have those things we’re almost always susceptible to. Again, this also applies to the well and over-educated, because we’re humans.
After that happens, we’re the carriers, propaganda is the virus, and social media is the transmission system. We get hooked by whatever powerful emotion the information in words and images and how it has been presented trigger in us. Then, we copy and share it so the people on our friend lists will see it and react. And the next cycle begins.
It has taken longer for you to read this than it frequently takes for the entire cycle to happen.
A headline. A meme. A 30-60 second video. 👍❤️😮😥😡 & share. Scroll and repeat.
If we will stop and take the time ask the questions in this chart, we can break ourselves free from the Propaganda Dispersal System.